For former President Donald Trump, an image is value… greater than $7 million.
Trump’s marketing campaign says he has raised $7.1 million since Thursday when he was booked on the Fulton County Jail in Georgia on prices that he illegally schemed to overturn the 2020 election within the state and have become the primary former president in US historical past to ever have a mug shot taken.
Spokesman Steven Cheung stated that, on Friday alone, the marketing campaign introduced in $4.18 million its highest-grossing day up to now.
The document haul underscores how Trump’s authorized woes have been a fundraising boon for his marketing campaign, whilst his political operation has spent tens of hundreds of thousands on his defence.
The mounting authorized prices have additionally didn’t dent Trump’s standing within the Republican presidential major, with the previous president now routinely beating his rivals by 30 to 50 factors in polls.
Whereas Trump described his look Thursday as a horrible expertise and stated posing for the historic mug shot was not a cushty feeling, his marketing campaign instantly seized on its fundraising energy.
Earlier than he had even flown dwelling to New Jersey, his marketing campaign was utilizing it in fundraising pitches to supporters.
Trump amplified that message each on his Reality Social web site and by returning to X, the location previously often known as Twitter, for the primary time in two-and-a-half years to share the picture and direct supporters to a fundraising web page.
Inside hours, the marketing campaign had additionally launched a brand new line of merchandise that includes the picture that started with t-shirts and now contains beer Koozies, bumper stickers, a signed poster, bumper stickers and mug shot mugs.
Cheung stated that contributions from those that had bought merchandise or donated with out prompting skyrocketed, particularly after Trump’s tweet.
The brand new contributions, he stated, had helped push the marketing campaign’s fundraising haul during the last three weeks to shut to $20 million.
Trump in early August was indicted in Washington on felony prices associated to his efforts to overturn the outcomes of the 2020 election within the run-up to the violent riot by his supporters on the US Capitol.
On the identical time, Trump’s political operation has been burning by tens of hundreds of thousands of {dollars} on attorneys as he battles prices in 4 separate jurisdictions. Current marketing campaign finance submitting confirmed that, whereas Trump raised over $53 million in the course of the first half of 2023 a interval wherein his first two prison indictments had been became a rallying cry that despatched his fundraising hovering his political committees have paid out no less than $59.2 million to greater than 100 attorneys and regulation corporations since January 2021.
