Reliance Retail has entered right into a three way partnership with a 51 per cent stake in Bollywood actress Alia Bhatt-promoted clothes model of youngsters and maternity put on Ed-a-Mamma.
Reliance Retail Vetures Ltd (RRVL), the holding firm for retail operation of billionaire Mukesh Ambani-led Reliance Industries Ltd (RIL), in an announcement stated it goals to take the model Ed-a-Mamma on a dynamic progress trajectory.
Will probably be “intently collaborating with founder Alia Bhatt and leveraging the administration power of its subsidiary Reliance Manufacturers Restricted to spearhead the enterprise. This partnership additionally marks a big step ahead in selling sustainable vogue for the youthful era,” stated a joint assertion.
“Reliance Retail Ventures Ltd (RRVL) indicators a three way partnership with Alia Bhatt’s acutely aware clothes model of youngsters and maternity-wear Ed-a-Mamma for a 51 per cent majority stake,” it stated.
Ed-a-Mamma was based by Alia Bhatt in 2020. From its on-line debut to its offline presence in department shops, Ed-a-Mamma rapidly established itself as a favoured alternative amongst discerning shoppers, it stated.
Final 12 months, it had expanded its vary to maternity put on.
RRVL Director Isha Ambani stated: “At Reliance, we have now all the time admired manufacturers that lead with a powerful goal and embody a singular design ethos exemplified completely by Ed-a-Mamma and its founder Alia Bhatt.
“With sustainability as its core proposition the model has garnered popularity of its meticulous consideration to element, utilizing ethically sourced supplies and eco-conscious manufacturing processes. This aligns seamlessly with Reliance Manufacturers’ imaginative and prescient of fostering a extra accountable future for the style trade,” she added.
Alia Bhatt stated: “Isha and I discovered a wavelength as two new mothers discussing what moms need. I instructed her what we have been already doing at Ed-a-Mamma and the way there’s scope to take action rather more. She stated Reliance can convey strengths in all the pieces from provide chain to retail to advertising.
“With this three way partnership, we look ahead to taking Ed-a-Mamma to many extra youngsters and fogeys and persevering with to encourage a love for nature by all the pieces we do,” she stated.
RRVL is the main retailer and had reported a consolidated turnover of Rs 2.60 lakh crore ($31.7 billion) within the 12 months ended March 31, 2023.
Established in 2007, Reliance Manufacturers has collaborated with over 50 worldwide manufacturers and operates over 2,000 shops in India.
It has a portfolio of name partnerships, which incorporates AK-OK, Armani Alternate, Bally, Bottega Veneta, Burberry, Canali, Coach, Diesel, Dune, Emporio Armani, Ermenegildo Zegna, Fuel, Giorgio Armani, Hamleys, Hugo Boss, Jimmy Choo, Michael Kors, Mothercare, Muji, Paul & Shark, Paul Smith, Pottery Barn, Ritu Kumar, Salvatore Ferragamo, Satya Paul, Steve Madden, Superdry, Scotch & Soda, Tiffany & Co, Versace, Villeroy & Boch and West Elm.
