Luxurious automotive maker Mercedes-Benz is stepping up its play within the electrical car (EV) area within the nation. On Friday, the corporate launched its newest EV providing the EQE SUV.
Mercedes was among the many first to launch a luxurious EV within the nation when it launched the EQC again in 2021. That was adopted by the introduction of the EQS and EQB. The EQC is now not accessible for bookings although.
The newest EQE SUV is a part of Mercedes’ plans to introduce 4 new electrical autos by 2025. Electrical Automobiles already account for round 5 per cent of its whole volumes within the nation, in keeping with Santosh Iyer, MD and CEO of Mercedes-Benz India.
The corporate launched the EQB, a seven-seater SUV, in December final yr, which received loads of traction and gave it confidence that prospects are prepared for EVs, he stated.
“Immediately, 4-5 per cent of our volumes are EVs in comparison with once you see 1.0-1.5 per cent within the mass market section. It clearly reveals that luxurious prospects are a lot quicker in relation to adopting EVs,” Iyer famous.
The EQE 500 4MATIC launched on Friday is priced at an introductory value of Rs 1.39 crore ex-showroom. The value features a wall field charger and set up. Will probably be imported into India as a CBU (utterly constructed unit).
The SUV comes with a 90.56 kWh battery and has a claimed vary of as much as 550 km as per WLTP (worldwide harmonized mild autos take a look at process).
The spotlight of this SUV is a 56-inch hyperscreen inside. It additionally will get a Burnester 3D encompass sound system with 15 audio system, degree 2 of ADAS (superior driver help system) and 9 airbags amongst a number of different options.
Mercedes is providing a 10-year battery guarantee. The corporate already has put in 140 chargers and Mercedes prospects may also get entry to extra 150 franchisee chargers by means of an app.
The corporate says by the fourth quarter of 2023, it is going to permit prospects of even different manufacturers to cost their EVs at choose Mercedes franchises throughout the nation on a rechargeable foundation. The transfer Iyer stated was to help the trade’s transition to EVs.
Mercedes shouldn’t be the one one boosting its EV portfolio. German rival Audi final month launched the Q8 e-tron SUV and Sportback within the nation at costs beginning at Rs 1.14 crore.
Sweden’s Volvo additionally launched its second all-electric car in India, the C40 Recharge, earlier this month.
BMW additionally sells three electrical autos in India – the i7 Sedan, the iX SUV and the i4 Gran Coupe. It’s reportedly planning to launch the iX1 EV later this yr. BMW-owned MINI additionally sells the electrical Mini Cooper SE.
In the meantime, Mercedes can be revamping its retail technique with plans to open extra small boutique retailers. Iyer says it has already carried out this in 13 retailers throughout geographies.
