Using excessive on the sturdy development that luxurious automobile maker Mercedes Benz witnessed in India final yr, the German firm continues to speed up available in the market with new launches and buyer engagements.
On Thursday, Mercedes drove within the all-new AMG SL 55 4Matic+ roadster model.
The SL roadster has a historical past courting again seven many years and has turned heads on roads and the racetrack.
The most recent AMG SL 55 is powered by a V8 petrol engine, producing 700 Nm of torque. It’s able to going from zero to 100 km per hour in simply 3.9 seconds and touching high velocity of 295 km/ hour.
“In 2023, once we began this yr, our moto was want for the extraordinaire. This runs throughout all aspects of merchandise, retail, buyer expertise initiatives and this launch is one other affirmation to our moto for this yr,” mentioned, Santosh Iyer, MD and CEO of Mercedes Benz India.
Pricing for the AMG SL 55 begins at Rs 2.35 crore ex-showroom. That is the fifth of the ten new launches that Mercedes had deliberate in India in calendar 2023.
Whilst the car business was impacted by provide chain points put up the Covid-19 pandemic, Mercedes has had sturdy development within the nation.
Within the January-March quarter, Mercedes’ India gross sales grew 17 per cent from a yr in the past to a report of 4,697 models. In 2022, the biggest luxurious automobile maker within the nation had offered 15,822 models, a 41 per cent development.
Plenty of this development has come on the again of the corporate’s push to launch top-end fashions, led by AMG.
Prime-end fashions (automobiles priced above Rs 1.5 crore), now account for 25 per cent of Mercedes gross sales within the nation, in response to Iyer.
Over half of the brand new launches this yr shall be within the top-end phase.
“This strategic path is a end result of evolving client preferences in India and their clear affinity to high-end luxurious automobiles,” mentioned Iyer.
