Luxurious carmakers Mercedes-Benz, Lexus and Audi anticipate gross sales momentum to proceed within the ongoing festive season with demand remaining sturdy for high-end vehicles.
With offtake remaining robust, the festive season push might even see the luxurious automotive phase posting its highest ever volumes in a 12 months in 2023. In an interplay with PTI, Mercedes-Benz India Managing Director and CEO Santosh Iyer famous that the festive season appears very promising as in contrast with final 12 months.
“This 12 months the festive season is unfold throughout 4 months and we’re optimistic as we began on a really constructive notice, from Onam onwards,” he said.
With a powerful demand primarily pushed by latest launches and buoyant buyer sentiment, Mercedes-Benz expects the expansion momentum to proceed, Iyer stated.
Lexus India President Naveen Soni stated the luxurious automotive market continues to develop within the nation.
“This 12 months, the demand for high-end vehicles has introduced cheer to the business. Luxurious vehicles, as a market phase, are rising at a wholesome tempo,” he stated.
Rising numbers of excessive net-worth people, millennials, excessive ranges of disposable incomes, well-travelled shoppers coupled with secure financial progress are fuelling this progress, he famous.
“At Lexus, we now have already overtaken gross sales of 2022 and anticipate an equally robust momentum from the second quarter to hold properly within the coming festive interval. Buyer sentiments have perked up, and contemporary bookings stay robust,” Soni stated.
To additional provide better worth to prospects this festive season, the automaker has launched the restricted version of its sports activities coupe, LC 500h, he stated. The corporate has additionally opened bookings for the new-generation LM multipurpose automobile, he added.
“This can be a new class for Lexus in India, and we’re assured that it will redefine the ultra-luxury mobility expertise,” Soni stated.
Audi India head Balbir Singh Dhillon stated the corporate retailed 3,474 items within the first half of this 12 months witnessing a powerful 97 per cent progress.
“Our SUVs have witnessed a progress of 217 per cent and our efficiency vehicles have grown by 127 per cent. With the festive season, we predict this demand and progress to proceed,” he famous.
The corporate continues to see robust demand for fashions like A4, A6, Q3, and Q5, amongst others, Dhillon stated.
“With our latest launches, Q8 e-tron and Q8 Sportback e-tron, we now have the widest EV portfolio within the phase. We’re assured of fine demand through the festive season for our electrical vary,” Dhillon stated.
The corporate has not too long ago launched Q8 Restricted Version for the festive season and can be introducing extra merchandise through the season, he added.
“Evolving demographics and beneficial financial situations are resulting in progress within the luxurious automotive market,” Dhillon stated.
The corporate is on a progress path and expects to shut the 12 months with excessive double-digit progress, he added.
It’s anticipated that the general home passenger automobile gross sales will cross the ten lakh-unit gross sales mark within the festive interval this 12 months.
The 68-day festive interval this 12 months falls between August 17 and November 14.
