The Agricultural and Processed Meals Merchandise Export Improvement Authority (APEDA), an arm of the ministry of commerce, signed a memorandum of understanding (MoU) with retail main Lulu Hypermarket LLC to spice up exports of agricultural merchandise to the Gulf Cooperation Nations (GCCs).
With the MoU, APEDA would promote Indian agricultural merchandise, together with millets, throughout the GCC because the LuLu Group Worldwide (LLC) has its presence throughout the GCC, Egypt, India and the Far East.
The LuLu Group is the fastest-growing retail chain within the Center East and Asia.
The MoU may even facilitate promotional actions for APEDA’s scheduled merchandise with the LuLu Hypermarket retail chain. As per the MoU doc, Lulu Group will actively promote and showcase a variety of things in APEDA basket of agricultural and processed meals merchandise of their stores.
Lulu Group will allocate a devoted shelf area (particular sections or aisles) to show APEDA’s merchandise prominently.
As a part of the initiative, APEDA and LuLu Group will have interaction with customers by means of interactive occasions, sampling/tasting campaigns, season-specific campaigns for vegatables and fruits, new product launches and the promotion of merchandise from Himalayan/Northeastern states.
The MoU additionally said that APEDA and LuLu Group will collectively work to discover alternatives to facilitate the export of agriculture merchandise by means of its worldwide community of shops, serving to India to broaden the attain of its agriculture merchandise to wider markets.
LuLu Group will present its help within the labelling of merchandise in keeping with the necessities of various importing nations, the MoU mentioned, including that each events would mutually resolve the business issues and relevant phrases.
