French content material manufacturing big Banijay has signed an settlement to amass a majority stake in Balich Marvel Studio, a reside occasion creator who’s credited for the organisation of the very best variety of Olympic Video games Ceremonies on the earth.
“Constructing a stand-out, international media and leisure powerhouse, the deal will mix the strengths of the established world-renowned content material group, with the pioneering capabilities of the reside leisure participant,” Banijay mentioned in an announcement.
It mentioned the deal may also unite the inventive and business strengths of two distinctive corporations to construct a differentiated providing within the media and leisure area on this newest part of transformative progress.
Milan-based Balich Marvel Studio, a go-to for premium reside leisure occasions, has additionally organised prestigious occasions such because the 2022 Qatar FIFA World Cup, Pan American Video games Ceremonies in Peru in 2019 and Chile in 2023, 2016 Rio Olympic Video games Ceremonies (CC2016), and 2014 Sochi Olympic Video games closing and Paralympic Video games Ceremonies.
It has additionally delivered a variety of unique occasions for high manufacturers together with Louis Vuitton, Formulation 1, Ferrari, Dolce and Gabbana, UEFA, MSC, Maserati, Bulgari, IWC, Azimut Benetti and lots of others. The corporate posted revenues of €315m in 2022.
“We really feel lucky the workforce selected to associate with us on this trailblazing transfer and might already see how collectively we will construct further inventive and business synergies, to cement the collective as a media and leisure powerhouse. In marrying our companies, we are going to create a singular universe of globally-spanning premium content material, and the world’s most-watched ceremonies and illustrious occasions – in the end, a one-stop-shop for creativity,” Marco Bassetti, Chief Govt Officer of Banijay, mentioned.
Marco Balich, chairman of Balich Marvel Studio, mentioned they’re trying ahead to an thrilling future after the tie up with Banijay.
“We’re glad {that a} world-class participant like Banijay has chosen a dedicated inventive workforce with the ambition to develop into the world’s most prestigious reside leisure group. Collectively we really feel empowered to speed up this journey. We share the eagerness for creativity, the power to create distinctive content material and unfold feelings, tradition, and wonder as pillars for a greater world,” he mentioned.
